The article is devoted to the study of the peculiarities of social behaviour of young people of the Tuva Republic belonging to the main ethnic groups of the region (Tuvinians and Russians), challenges and risks of their adaptation to modern living conditions. The relevance of the research topic is due to the importance of youth for the development of Russian society, including at the regional level. The aim of the work is to identify the peculiarities of the dynamics of young people's value attitudes in the sphere of professional and labour employment, as well as the peculiarities of young people's adaptation to market processes. In this regard, the authors separately consider the models of youth adaptation to new market realities, as well as the dynamics of formation of socio-cultural types of youth groups. A special place is given to the study of the specificity of value priorities of young people, the forms and content of which to a certain extent differ from the values of previous generations. The presented research was carried out using the methods of system analysis of socio-economic processes in the region, analysis of data from sociological surveys of young Tuva residents using special computer programs (SPSS). Based on the comparative retrospective analysis of the materials of the studies conducted under the authors' supervision in 2010, 2015 and 2021, the conclusion is made about the specifics of the formation of values of young people in the Republic of Tuva, which should be taken into account when designing regional social development programmes. The authors found a gradual transformation of the models of social adaptation of the new generation to modern realities, the transition from passive forms to a more active type of integration into the economy, which is more in line with its requirements. The peculiarity of adaptation processes among young Tuvinian respondents is a higher proportion of those who are committed to doing their own business. Russian youth are still more passive: they mainly take the position of verbal intentions to find their niche in the labour sphere, postpone their active actions for the future, which determines the lower speed of adaptation of Russian youth to modern conditions compared to Tuvan youth.

youth, Tuva, ethno-social processes, value attitudes, adaptation models, ethnic identity

1. Abramova M. A., Goncharova G. S., Kostyuk V. G. Sociokul’turnye tipy molodyozhi: etnicheskij i regional’nyj aspekty [Socio-cultural types of youth: ethnic and regional aspects]. Novosibirsk, Avtograf, 2014: 179 (in Russ.). EDN: TDWDGL.
2. Anayban Z. V. Molodyozh Tuvy i problemy bezraboticy [The youth of Tuva and the problems of unemployment]. Etnosocial'nye processy v Sibiri, 2000: 3: 74–78 (in Russ.). EDN: RLJXFF.
3. Anayban Z. V. Youth of Tuva and Khakassia in the XXI century. Ethnosociological essays. Moscow, IV RAN, 2017: 240 (in Russ.). EDN: YNPQYP.
4. Аrutyunyan Yu. V. Samoidentifikaciya stolichnyh zhitelej [Self-identification of metropolitan residents]. Molodezh Moskvy: adaptaciya k mnogokul'turnosti [Youth of Moscow: adaptation to multiculturalism]. Moscow, RUDN, 2007: 434–449 (in Russ.). EDN: RAOEVN.
5. Аrutyunyan Yu. V., Drobizheva L. M. et al. Etnosociologiya: celi, metody i nekotorye rezul’taty issledovaniya [Ethnosociology: goals, methods and some research results]. Moscow, Nauka, 1984: 256 (in Russ.). EDN: VQCBXV.
6. Balakina G. F., Kylgydaj A. Ch. Ethnoregional models of adaptation to the labor market in Tuva. Ed. by L. V. Korel. Kyzyl, TuvIKOPR SO RAN, 2015: 160 (in Russ.). EDN: VUMRNV.
7. Balakina G. F. Ethnosocial features of adaptation of the population of the Republic of Tyva to the market economy. Region: ekonomika i sociologiya, 2016: 4(92): 176–195 (in Russ.). DOI: 10.15372/REG20160408; EDN: XDNIFR.
8. Gasparishvili A. T. Secondary specialized education in the assessments and opinions of college graduates. Vestnik RUDN. Ser.: Sociologiya. 2016: 1: 92–110 (in Russ.). EDN: VNVPTF.
9. Zubok Yu. A., Chuprov V. I. Youth Life Strategies: Implementation of Expectations and Social Moods. Monitoring obshhestvennogo mneniya: ekonomicheskie i socialnye peremeny, 2020: 3: 13–41 (In Russ.). DOI: 10.14515/monitoring.2020.3.1602; EDN: GTXODD.
10. Zubok Yu. A., Chuprov V. I. et al. Life positions of youth: semantic foundations of formation. Vestnik instituta sotziologii, 2021: 12: 3: 79–98 (in Russ.). DOI: 10.19181/vis.2021.12.3.738; EDN: YXTHRJ.
11. Konstantinovskij D. L., Popova E. S. From the perception of change - to a change in social behavior. Mir Rossii. Sociologiya. Etnologiya, 2022: 31: 1: 6–24 (in Russ.). DOI:  10.17323/1811-038X-2022-31-1-6-24; EDN: MQXZOT.
12. Konstantinovskij D. L., Popova E. S. Russian secondary vocational education: demand and specificity of choice. Sotsiologicheskie issledovaniya, 2018: 3(407): 34–44 (in Russ.). DOI: 10.7868/S0132162518030030; EDN: LAYWBV.
13. Lamazhaa Ch. K. Tuva mezhdu proshlym i budushhim [Tuva between past and future]. St. Petersburg, Aletejya, 2011: 368 (in Russ.). EDN: NQRWZV.
14. Latova N. V. Secondary specialized educational institutions: a crane in the sky or a bird in the hands? Obshhestvennye nauki i sovremennost, 2016: 1: 34–46 (in Russ.). EDN: VVIVLH.
15. Novye smysly v obrazovatelnyh strategiyah molodyozhi: 50 let issledovaniya [New meanings in the educational strategies of youth: 50 years of research]. Moscow, CzSP i M, 2015: 232 (in Russ.). EDN: TLEIQL.
16. Popkov Yu. V., Tyugashev E. A. Evrazijstvo kak sociokulturnyj tip [Eurasism as a socio-cultural type]. Gumanitarnye nauki v Sibiri, 2003: 3: 28–32 (in Russ.). EDN: OTOCLT.